Meet The Team 

Meet The Team

We Have All The Skills You Need To Create The Lifestyle You Desire.

We have all the skills you need to create the lifestyle you desire.

Heather O’Brien

Founder and CEO

It didn’t take long for Heather to discover the typical day job wasn’t for her.

Despite a shining career in consulting making good money, she had no freedom whilst working 50-100 hours per week.

With a lifestyle dictated by her client’s schedule that made vacation near impossible, Heather decided to start a company of her own, Lifestyle Workweek.

Now she lives in Puerto Rico near the beach and has the lifestyle she has always dreamed of.

Shelby Mahoney

COO and Executive Director of Client Profitability

Getting her start-up experience kicked off at the age of 18, Shelby has developed a passion for tech and building companies from the ground up.

From working at a management consulting firm, to conducting operations of a disruptive tech start-up overseas, she has acquired an array of skills which she brings to the online marketing world to help clients reach their highest level of profitability.

Tom Bell

Senior Copywriter

Tom has seen it all in his 51 years, everything from having to eat from dumpsters as a homeless man on the streets of New York to earning Millions and dining with diplomats at g7 summits in Beijing.

Often called upon by the top gurus for marketing advice, Tom has Never been in a niche he didn’t dominate, earning over 120 million over the years with his offers.

At last count, his paid book buyer count was north of 1.4 Million buyers, and he has managed roughly the same number of paid clicks over the years. Except with 3 additional zero’s Yep 1.5 BILLION with a capital B, and still counting!

If you were to ask HIM how he did it, he might not even be able to say, he made over 2 million online before ever buying a single training manual. He writes all his own sales copy, and designs some truly unique sales processes, Tom is a VERY good guy to listen to if your goal is to make money online.

Matthew Johns

Junior Copywriter

Matthew grew up and spent most of his scholastic years in Ohio, where he then finished his education at Ohio University. From there, he became a jet setter chasing everything from food in France, to waves in Indonesia, to canyons in Peru.

It was on these travels he realized he wanted a career that focused on his strong suite – his creativity and passion for the art of story-telling.

His love for narrative and the universal tangibility for the written word, drives Matthew to write direct, and engaging content. Both in his own tales, as well as client driven content, Matthew provides a narrative driven flow that strikes with efficient depth.

Caleb Greenwood

Funnel Manager and Strategist

With a history of rubbing shoulders with the greatest of marketing gurus in the seminar realm, it’s no surprise Caleb has found his niche in marketing automation and strategy.

He has contributed to the development of several marketing softwares and has run operations for a variety of budding companies.

As a self-starter with a passion for knowledge, he’s always excited by what can be learned with the next project.

Anastasia Shevchun

Funnel Manager and Strategist

Having no idea she would ever be involved in tech and IT, Ana fell in love with digital marketing once she became part of the Lifestyle Workweek team.

Her sports background and work experience in the USA made her purposeful and industrious, letting her easily combine full-time study and work while excelling as a Customer Happiness Specialist.

Taking on multiple client projects, she is now an invaluable asset to the company working as a Funnel Manager and Strategist.

Jess Morrell

Funnel Manager and Strategist

Jess developed her passion for tech start-ups through the desire to be heavily involved with the growth and expansion.

With a legal background and drive for a fast paced environment, she has now learnt an array of skills employable by a large variety of employers.

With her ability to adapt and maximise output into her work, she continually chases profit for any employer.

Nico Smit

Paid Advertising

Nico is a Social Media Marketing addict with an extreme focus on the Facebook Advertising platform.

After 20 years in the corporate environment, Nico decided it was time to use his marketing knowledge as a tool to help small businesses with their budgets compete with the big corporate giants.

Olga Vovenko

Customer Service Manager

With a customer service background and fast learning skills, Olga was a natural fit at Lifestyle Workweek.

Her Bachelors in International Economic Relations and Management is representative of her appreciation for knowledge, which drives her to excel in her career and conquer new personal heights.

Having 100% customer satisfaction, she became a Customer Service Manager who will be able to bring this proficiency in next projects.

Fernando Cote

Customer Service

Fernando Cote moved from Ecuador to NYC at the age of 18 and quickly became a valued member of one of the largest catering companies in Manhattan while putting himself through college.

Upon graduation, he secured a coveted spot at a rapidly expanding healthcare company. Fast forward to 2016 and Fernando was ready to leave his position in favor of getting married and moving to Puerto Rico to enjoy a life of sun, sand, and surf.

Then, Fernando completed a certification program to become a real estate broker and decided to bring his skills in customer relationship management, and real estate operations to the team and the valued clients of Lifestyle Workweek.