I had a mentor who used to tell me, “You are not in the business of software, you are not in the business of selling cars, YOU are in the business of marketing. So you are a marketer and you need to market.”
So now you’re thinking, what does this have to do with me? I’m not in the business of marketing, I’m in the business of XYZ… but oh wait, read that quote again and realize you need to market whatever your business may be. Plain and simple, this is why marketing (even if you don’t understand what it even is yet) should be the most important part
If a tree falls in the forest and nobody’s around to hear it, did it make a sound?
Plain and simple, if you are not marketing, you simply don’t have a business, because even if you have the best product in the world, if no one knows it, then it doesn’t mean a thing. If you don’t have leads, then you don’t have anybody to sell to, and if you do not have any sales, then you don’t have any income to your business, and then your business is really just a glorified hobby.
So what do you have? A business or a hobby, and if you do have a hobby, how do you turn it into a business?
That’s a much more complicated question, but the first way to tackle turning a hobby into is a business is driving leads to it, and ensuring you capture those leads so the people you have the interest of, continue having interest in you. You then sell to them, continue offering them products that are of value to them, and through the years, a business relationship can form that not only turns your hobby into a business but a profitable, sustainable business.
Now that it’s apparent to you how important marketing is to your business, I think it’s best to show you the 4 Biggest Marketing Mistakes Business Owners Make, because most business owners don’t have the time to be experts at both their business and marketing, so huge mistakes are always being made in regards to business marketing!
You’re on your way to being a marketer today, but if there is anything we can do to help, don’t hesitate to join our Facebook group, and ask a question. We would love to help you bring your hobby to the market.