Meet Our Team

Heather O’Brien

Founder and CEO

It didn’t take long for Heather to discover the typical day job wasn’t for her.

Despite a shining career in consulting, and making good money, she had no freedom whilst working 50-100 hours per week.

With a lifestyle dictated by her client’s schedule that made vacation near impossible, Heather decided to start a company of her own, Lifestyle Workweek.

Now she lives in Puerto Rico near the beach, and has the lifestyle she has always dreamed of.

Nico Smit

Paid Advertising

Nico is a Social Media Marketing addict with an extreme focus on the Facebook Advertising platform.

After 20 years in the corporate environment, Nico decided it was time to use his marketing knowledge as a tool to help small businesses with their budgets compete with the big corporate giants.

Ana Shevchun

Marketing Coordinator

Having no idea she would ever be involved in digital marketing, Ana fell in love with the industry once she became part of the Lifestyle Workweek team.

Her operational mindset combined with the sports background makes her purposeful and methodical, allowing her to easily obtain Bachelor and Master degrees while working full time and excelling all the tools & processes involved in the daily company operations.

Taking on multiple client projects, she is now an invaluable asset to the company working as a Marketing Coordinator.

Jessie Hale

Sales Floor Automation

Jessie Hale is a dynamic entrepreneur with fifteen years of experience using/demonstrating creativity, leadership, and teamwork to design and execute solutions that create customer value.

Jessie’s experience is both as a United States Marine and in multiple executive roles as an entrepreneur in startups as well as early stage companies.

His broad-based background in all areas of digital marketing, analytics, design, and optimization has made him versatile, highly adaptable professional and key problem-solver with proven track record at executive levels including winning the Clickfunnels Two Comma Club award.

Andrey Mospan

Funnel Architect

Andrey fell in love with web design during his bachelor’s studies and this passion has continued since. His portfolio contains various designs of websites, membership sites, apps and promo materials that he created working remotely with international clients.

He developed an interest in technology during his design work and decided to pursue a Master’s in Computer Science. This gives him a unique skill set with a combination of art and technology making him a great addition to Lifestyle Workweek team as a Funnel Architect.

Deanna Maraschin

Social Media & Paid Advertising

After a decade of experience as a project manager for clinical trials, Deanna felt it was time to explore her creative side.

She is now a digital marketer and has developed a passion for all things social media.

In addition to her medical laboratory qualifications, Deanna has a degree in English Language and Literature, and enjoys writing captions, blogs and ad copy.

She loves to use the power of social media to help her clients reach more people and make a greater impact on the world.

Holly Upshaw

Social Media Community Manager

All of her life Holly dreamed of working in an industry that allows her to help others. She fully believes in utilizing resources to minimize time working, and maximize time spent with loved ones and enjoying life. Hence, she is a perfect fit for Lifestyle Workweek and our clients.

Over the years of working and school, Holly learned the importance of hard work and dedication. She also learned the value of working hard to enjoy her free moments so life doesn’t pass her by. She wants our clients to have the same experience in their lives and businesses. This is why she is such a great social media manager, she cares and loves getting involved to improve people’s lives.

She has worked in a variety of industries: healthcare, aviation, customer service, accounts payable, sales, and the list continues. Some may see her diverse resume as a weakness, while she believes it’s her superpower. She is a woman of many talents; she can handle stress, think critically, and work well with people.

Holly currently resides in Boise, Idaho with her adorable chocolate lab, Scout.

Lani Ronquillo

Customer Support Representative

Lani is a graduate of Bachelor in Science for Secondary Education.

Since the teenage years, Lani’s favorite all-time work was marketing and selling online, she’s a natural. She loves people and helping them.

She became an English Instructor to Korean Students, which she worked for almost six years at the same time with her online business.

She thought she would be more of an over-achiever and recently opened her own small Seafood Restaurant business together with her husband.

She fits in seamlessly with the Lifestyle Workweek team with her positive attitude, driven personality and team player persona. She is a great asset to the team.

Dani Cook

Copy & Conversions

Life is all about how you live it. As a disabled Army veteran, Dani understands the importance of connection, teamwork, and accountability. The most critical part to each of these is communication… which also happens to be her superpower.

From ad copy, content writing, to email funnels, Dani utilizes her communication skills, intuition, and digital expertise to deliver meaningful and measurable outcomes.

Megan McShane

Funnel Architect

Megan is studying to be a chemical engineer at UCLA while working with Lifestyle Workweek, so yeah, she is super smart. She uses her diverse interests in business and web design to create converting funnels for our clients. She loves analyzing the numbers and improving them!

She is a natural problem-solver who challenges herself to find the most efficient and effective way to tackle any task. She excels in making sure the prospect & client experience is flawless, simple to navigate (and buy) so it converts. She enjoys the structure and clear methods of analytics while being able to use her creativity and freedom in the design & building of funnels.

Naomi Cox

Funnel Architect

After creating my first website back in 2004 I knew technology was for me. In 2009 I changed degrees from the medical field to go into web design. Loving the creative side of building websites from scratch just proved I was in the right field. I have an Associate Degree in Web Design and a Bachelor’s in Web Development.

I interned with a local company in 2013 where I discovered all things internet. I was hooked. I was able to familiarize myself different tools to help businesses thrive. I love seeing a project take shape no matter what it is.

Sindi Robertson

Marketing Strategist

Sindi is a career marketer with a passion for helping startups and small businesses grow. She worked as an independent marketing consultant for seven years, until she grew her agency to a remote team of five members focused on marketing automation. Excelling in digital marketing strategy, branding and process efficiencies, her agency allowed clients to do more with less and helped them achieve successful online results faster.

Her wide base of clients ranged from communications to healthcare and SaaS to CPaaS, giving her a wealth of experience that continues to provide value to clients. An Oregon native who lived in Puerto Rico for two years and loved being near the beach, Sindi has settled in Seattle, Washington


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© 2020 Lifestyle Workweek All Rights Reserved

100+  Projects

12  Years

2347  Cups Of Coffee

© 2020 Lifestyle Workweek All Rights Reserved

100+  Projects          12  Years          2347  Cups Of Coffee