Meet Our Team

Heather O’Brien

Founder and CEO

It didn’t take long for Heather to discover the typical day job wasn’t for her.

Despite a shining career in consulting, and making good money, she had no freedom whilst working 50-100 hours per week.

With a lifestyle dictated by her client’s schedule that made vacation near impossible, Heather decided to start a company of her own, Lifestyle Workweek.

Now she lives in Puerto Rico near the beach, and has the lifestyle she has always dreamed of.

Nico Smit

Paid Advertising

Nico is a Social Media Marketing addict with an extreme focus on the Facebook Advertising platform.

After 20 years in the corporate environment, Nico decided it was time to use his marketing knowledge as a tool to help small businesses with their budgets compete with the big corporate giants.

Ana Shevchun

Marketing Coordinator

Having no idea she would ever be involved in digital marketing, Ana fell in love with the industry once she became part of the Lifestyle Workweek team.

Her operational mindset combined with the sports background makes her purposeful and methodical, allowing her to easily obtain Bachelor and Master degrees while working full time and excelling all the tools & processes involved in the daily company operations.

Taking on multiple client projects, she is now an invaluable asset to the company working as a Marketing Coordinator.

Jessie Hale

Sales Floor Automation

Jessie Hale is a dynamic entrepreneur with fifteen years of experience using/demonstrating creativity, leadership, and teamwork to design and execute solutions that create customer value.

Jessie’s experience is both as a United States Marine and in multiple executive roles as an entrepreneur in startups as well as early stage companies.

His broad-based background in all areas of digital marketing, analytics, design, and optimization has made him versatile, highly adaptable professional and key problem-solver with proven track record at executive levels including winning the Clickfunnels Two Comma Club award.

Andrey Mospan

Funnel Architect

Andrey fell in love with web design during his bachelor’s studies and this passion has continued since. His portfolio contains various designs of websites, membership sites, apps and promo materials that he created working remotely with international clients.

He developed an interest in technology during his design work and decided to pursue a Master’s in Computer Science. This gives him a unique skill set with a combination of art and technology making him a great addition to Lifestyle Workweek team as a Funnel Architect.

Deanna Maraschin

Social Media & Paid Advertising

After a decade of experience as a project manager for clinical trials, Deanna felt it was time to explore her creative side.

She is now a digital marketer and has developed a passion for all things social media.

In addition to her medical laboratory qualifications, Deanna has a degree in English Language and Literature, and enjoys writing captions, blogs and ad copy.

She loves to use the power of social media to help her clients reach more people and make a greater impact on the world.

Dani Cook

Copy & Conversions

Life is all about how you live it. As a disabled Army veteran, Dani understands the importance of connection, teamwork, and accountability. The most critical part to each of these is communication… which also happens to be her superpower.

From ad copy, content writing, to email funnels, Dani utilizes her communication skills, intuition, and digital expertise to deliver meaningful and measurable outcomes.

Lani Ronquillo

Customer Support Representative

Lani is a graduate of Bachelor in Science for Secondary Education.

Since the teenage years, Lani’s favorite all-time work was marketing and selling online, she’s a natural. She loves people and helping them.

She became an English Instructor to Korean Students, which she worked for almost six years at the same time with her online business.

She thought she would be more of an over-achiever and recently opened her own small Seafood Restaurant business together with her husband.

She fits in seamlessly with the Lifestyle Workweek team with her positive attitude, driven personality and team player persona. She is a great asset to the team.

Naomi Cox

Funnel Architect

After creating my first website back in 2004 I knew technology was for me. In 2009 I changed degrees from the medical field to go into web design. Loving the creative side of building websites from scratch just proved I was in the right field. I have an Associate Degree in Web Design and a Bachelor’s in Web Development.

I interned with a local company in 2013 where I discovered all things internet. I was hooked. I was able to familiarize myself different tools to help businesses thrive. I love seeing a project take shape no matter what it is.

Megan McShane

Funnel Architect

Megan is studying to be a chemical engineer at UCLA while working with Lifestyle Workweek, so yeah, she is super smart. She uses her diverse interests in business and web design to create converting funnels for our clients. She loves analyzing the numbers and improving them!

She is a natural problem-solver who challenges herself to find the most efficient and effective way to tackle any task. She excels in making sure the prospect & client experience is flawless, simple to navigate (and buy) so it converts. She enjoys the structure and clear methods of analytics while being able to use her creativity and freedom in the design & building of funnels.

Camala Beek

Marketing Strategist

Camala spent the first five years of her professional career working in Germany for international PR and marketing agencies before moving back to the United States. Before long, she left the corporate world to find more balance, passion, and purpose as a certified professional coach.

As a marketer by trade and a coach at heart, Camala’s “zone of genius” lies in process, strategy, communication, and organization. She lives a nomadic lifestyle, but calls Saint Petersburg, Florida home. She is an active beach volleyball player, has a retired Greyhound, and is a part of a local Greyhound rescue in Sarasota.

Darby Esswein

Project Manager & Funnel Architect

During a trip to the Galapagos while in college, Darby found her passion in sustainability and believes it is useful in all aspects of life, especially in the business world. Implementing effective use of resources, process optimization, and time management are just a few examples of how she utilizes sustainability in her projects.

Darby has a degree in Tourism Management and Business from the University of South Carolina. During this time, she gained project experience in multiple fields, which assisted her in recently obtaining her PMP certification. She loves working with people to help them achieve their goals and have fun doing it. In her free time, she loves to travel, scuba dive, and spend time outdoors.


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© 2020 Lifestyle Workweek All Rights Reserved

100+  Projects

12  Years

2347  Cups Of Coffee

© 2020 Lifestyle Workweek All Rights Reserved

100+  Projects          12  Years          2347  Cups Of Coffee