Meet Our Experts

Heather O’Brien
Founder and CEO
It didn’t take long for Heather to discover the typical day job wasn’t for her.
Despite a shining career in consulting, and making good money, she had no freedom whilst working 50-100 hours per week.
With a lifestyle dictated by her client’s schedule that made vacation near impossible, Heather decided to start a company of her own, Lifestyle Workweek.
Now she lives in Puerto Rico near the beach, and has the lifestyle she has always dreamed of.

Heather O’Brien
Founder and CEO
Despite a shining career in consulting, and making good money, she had no freedom whilst working 50-100 hours per week.
With a lifestyle dictated by her client’s schedule that made vacation near impossible, Heather decided to start a company of her own, Lifestyle Workweek.
Now she lives in Puerto Rico near the beach, and has the lifestyle she has always dreamed of.
Leesa Valentino
COO and Executive Director of Client Profitability
Leesa is highly focused on delivering excellent customer service and managing client relationships to increase business. She is a dynamic public speaker with a passion for sharing insight on technology.


Nico Smit
Paid Advertising
After 20 years in the corporate environment, Nico decided it was time to use his marketing knowledge as a tool to help small businesses with their budgets compete with the big corporate giants.
Anastasia Shevchun
Funnel Manager and Strategist
Her sports background and work experience in the USA, made her purposeful and industrious; allowing her to easily combine full-time study and work while excelling as a Customer Happiness Specialist.
Taking on multiple client projects, she is now an invaluable asset to the company working as a Funnel Manager and Strategist.


Matthew Johns
Junior Copywriter
It was on these travels he realized he wanted a career that focused on his strong suite – his creativity and passion for the art of story-telling.
His love for narrative and the universal tangibility for the written word, drives Matthew to write direct, and engaging content. Both in his own tales, as well as client driven content, Matthew provides a narrative driven flow that strikes with efficient depth.
Andrey Mospan
Funnel Architect


Tom Bell
Senior Copywriter
Often called upon by the top gurus for marketing advice, Tom has Never been in a niche he didn’t dominate, earning over 120 million over the years with his offers.
At last count, his paid book buyer count was north of 1.4 Million buyers, and he has managed roughly the same number of paid clicks over the years. Except with 3 additional zero’s Yep 1.5 BILLION with a capital B, and still counting!
If you were to ask HIM how he did it, he might not even be able to say, he made over 2 million online before ever buying a single training manual. He writes all his own sales copy, and designs some truly unique sales processes, Tom is a VERY good guy to listen to if your goal is to make money online.
Holly Upshaw
Project Manager
Over the years of working and school, Holly learned the importance of hard work and dedication. She also learned the value of working hard to enjoy her free moments so life doesn’t pass her by. She wants her clients to have the same experience in their lives and businesses. Holly is the self-proclaimed queen of delegation and frequently teaches other business owners how to outsource in their own business to increase productivity and efficiency.
She has worked in a variety of industries: healthcare, aviation, customer service, accounts payable, sales, and the list continues. Some may see her diverse resume as a weakness, while she believes it’s her superpower. She is a woman of many talents; she can handle stress, think critically, and work well with people.
Holly currently resides in Boise, Idaho with her adorable chocolate lab, Scout.

